We helped an eCommerce brand in the CBD industry grow their blog from 0 to 100,000 unique, organic monthly visitors in 12 months.
We achieved stellar results by relying solely on organic traffic.
And we can do the same thing for your brand.
Let’s take a closer look.
Success Metrics
- 100,000+ unique organic visitors in 12 months
- 7 000+ organic keywords the client ranks for
- 20 000+ organic backlinks
- 6 000+ five-star product reviews from loyal buyers
Client Profile
Our client is an eCommerce brand in the CBD space selling legal, hemp-derived products.
We were in charge of growing their blog organically. This was a challenge because our client had zero
online presence, so we had to strategically work our way up.
Quality content was the only thing we could rely on to drive targeted traffic that converted visitors into loyal customers and brought multi-six-figure sales.
There was no room for mistakes.
If the content you put out week after week doesn’t lead the visitor to where they intend to go (and beyond) they never look back.
The content we produced for the client was evidence-based, objective, and authentic. It included the positives, negatives, and gray areas of scientific evidence and customer insights.
Industry: Health and Wellness
Niche: CBD Supplements
Service: Full SEO Optimization, Content Creation, and Account Management
What Made Our Client Unique?
Before we accepted the project, we analyzed the client’s product line.
The basic query we were looking to solve was: would we recommend these products to family?
After a few back-and-forth messages with our client, we established that their products were made using ethical practices and were in compliance with the current US laws.
Their products were tested by third-party labs and crafted using organic hemp and natural, vegan-friendly ingredients.
Knowing how many bad apples “stink up” the hemp industry, we were adamant about this pruning process. It gave us peace of mind that we were dealing with a client that’s worth our time and attention.
SEO & Content Strategy
As an eCommerce brand relying solely on organic traffic, our client needed a content strategy and high-quality blog posts built from the ground up.
Here’s how the process went:
Challenges & Opportunities
Legal roadblocks in the CBD space “forced” the client to rely on organic traffic to bring new leads. Our client needed a content strategy and high-quality blog posts built from the ground up, so we were faced with three main challenges and opportunities:
- Finding relevant keywords to rank for
- Weak site authority because the brand was starting from scratch
- The client’s budget allowed for rapid, bulk publishing, which was an opportunity seized on our side
Here’s the behind-the-scenes.
Content & Website Audit
First, we conducted a competition content audit and an in-depth industry analysis.
This analysis uncovered content ideas that would generate results and backlinks. It also served as the starting point for our content strategy.
Next, we performed a site audit where we improved the site’s authority by fixing errors and technical SEO elements. This step is essential because it plays a major role in the long run regarding indexing and crawling for organic rankings.
Content Strategy & Execution
We used Ahrefs to identify the primary keywords the brand would rank for.
The client’s budget allowed us to publish more frequently, so we relied on relevant, high-value keywords for our long-form content creation.
Our strategy also involved low-hanging fruits because the client’s domain authority was low. The budget allowed us to cover both high-difficulty keywords and low-hanging fruits.
It was really fun to watch their traffic grow because keywords with low volume tend to generate a massive amount of leads.
But we didn’t stop there.
We also scoured unanswered questions in competitors’ blog posts’ comments and industry forums. This helped us form a unique approach to discovering user intent.
The blog posts we created were long-form educational guides with tons of actionable steps and product recommendations that tied nicely with user intent.
Establish Target Audience
Developing an Ideal Customer Persona (ICP) framework allowed us to be more specific in our content creation process.
Who are we writing to? What are they looking to answer using our content? The way the content is structured and the message it portrays should strictly align with what the ICP is looking for.
Establishing our target audience saved us time, money, and effort because we were focused on answering the reader’s biggest pain points.
If we hadn’t, visitors would have left and never returned.
Exquisite Content Writing
This is the stage where the strategy comes to life.
Content quality is our number one priority because that’s what makes the entire SEO strategy successful. Our goal was to create the best possible content that exists out there — while making it completely unique and valuable to the reader.
Our focus was content that provides real value, offers a fresh perspective, and keeps the reader coming for more.
How did we do it?
The answer is intentional research.
Like us, you may be guilty of skimming content until you find what you are looking for.
To give our readers exactly what they were looking for, we spent hours researching, scanning, asking, debating, looking for golden nuggets, and everything in between that allowed us to become subject matter experts.
From podcasts and forums to sending DMs with questions and staying up to date with industry news — we did it all.
Without intentional research, we’d create sub-par content and lose hundreds of client dollars to competitors.
Because putting out a single quality article is relatively easy.
But, putting out hundreds of articles that serve as the perfect resource on a topic is. However, that week-after-week effort makes you an authority and allows you to dominate a niche.
The client was involved in the research phase of the content creation.
They provided us with the resources and stories essential to their brand story — helping us shape and develop on-brand content.
Visuals — The Icing on the Cake
We work with creative graphic designers who simplify words through visuals.
From comparison tables to infographics, we supplement quality content with an even better visual.
Visuals help the reader better understand how one product differs from another. Visuals help our content rank higher in SERPs and provide a practical approach to learning and decision-making.
They also help customers make a decision.
Through a visual side-to-side comparison of two or more items, the reader can make an informed decision on what would work best for them.
They simplify and tie up the message making the reader feel confident they are in the right place and have come across a helpful solution.
Performance Review
The first few months were “quiet content efforts” as we implemented our SEO foundation.
In the second quarter, things started slowly picking up as the content we were putting out aligned with user intent and answered the customers’ most burning questions.
Final Results
After 12 months, we’ve taken the blog from 0 to 100,000+ organic visitors per month and continued to publish new content.
The client’s blog ranked on Google’s first page for multiple high-value keywords, still bringing targeted traffic to their website.